Research organization, Melcrum, announced the preliminary findings of a survey into social media adoption by large corporations worldwide.

• 63% Watching online video through video sharing services like You Tube.
• 55% Using blogs or planning to start in the next 12 months,
• 51% Using RSS/webfeeds
• 43% Listening to podcasts
• 73% of respondents having no intention of implementing 3D web tools like Second Life for their businesses.
• 41% Involved social networks like LinkedIn

Top reasons why people are so excited about social media

• 71% selected “improved employee engagement”
• 47% chose “creating a two-way dialogue with senior executives”.
• 59% said “improved internal collaboration”

For the full report, click here