It has been a while since I have updated things here at Simple Pixel. I have been busy hard at work with my new business, Digital Operative. We are a digital marketing and technology company. We build integrated strategies and execute them. Check out the Digital Operative blog, it is packed with great posts.
I am not sure what is in store for Simple Pixel, but I will be sure to post it here when I figure it out. Hope you enjoyed your stay, thanks for reading.
Everyone has Happy Stores. They are the stores that you connect with in such a way to cause an emotional response. They are the stores that you go to when you are sad, bored, or just need that extra oomph. They, as the name implies, make you happy.
While my wife doesn’t call them Happy Stores, she ultimately made me think of it. She has a few stores that she LOVES. Places that when she is having a bad day she is genuinely happier after visiting. Whole Foods and Nordstroms are the two that come to mind. She will drive 20 minutes out of her way (Ralph’s is across the street) to go to Whole Foods and only come back with a bottle of water and some oranges. It is something about the experience that makes her happy.
The more I thought about it, I realized that I too have my own Happy Stores. Barnes and Nobles and Best Buy are the two that come to mind. But I am sure I have a couple more.
Take a minute and think about it. What are your Happy Stores? Figure it for those off days.
I just launched my mom’s new website, Meryl’s Kitchen. She makes homemade treats that come in a big bundle, perfect for sending to a friend, relative, or co-worker. The bundle of mundle is made fresh for each order. After consuming my weight in mandel bread (a biscotti like cookie), I can attest to the pure deliciousness of the product. Go check out the site and order something!
By now you’ve of heard the long tail theory. Wikipedia defines it as following; “The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.” This theory has far reaching implications beyond marketing. However, for the sake of this post, let’s focus on SEO.
Traditionally, this has been applied to keyword research and optimization. Meaning, there was no need to exert too much energy optimizing for VERY competitive keywords. Instead, optimize the entire site, whether it’s a online catalog or content play. And if you do so, the total number of clicks from these “less competitive” keywords will equal or exceed the total number of clicks from the VERY competitive keywords. Ok, so what does Compete.com contribution?
According to a recent post, Compete suggests that, “[T]he top 1% of searchers performs a full 13% of all searches in a given month.” Breaking this out by engine, Compete says, “70% of search queries in September were performed by 20% of Google searchers. For Yahoo! the concentration increased to 73% and for MSN/Live searchers 75% of the queries were performed by the top 20%.” Meaning, that most of the search query volume at the major search engines is driven by a relatively small number of search engine users: power searchers. What interesting about this notion is how marketers are spending their online dollars.
Technorati Tags: google, Keywords, Long Tail, MSN, Search Engines, yahooResearch organization, Melcrum, announced the preliminary findings of a survey into social media adoption by large corporations worldwide.
Top reasons why people are so excited about social media
For the full report, click here
Technorati Tags: Blogging, Social Media Marketing, Social Web Marketing
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