TechCrunch recently did a writeup on a new web 2.0 product called Tailgate. The software, dubbed as “Worlds First fully transactional web 2.0 banner system,” allows users to make purchases directly through a banner ad.

It’s a strange concept, but take a look for youself.

Several questions come to mind:

• Success rate - banner ads typically have very low click through rates, are users now going to interact with the ads?
• Security - will users feel comfortable entering in their personal and credit card information in a banner ad on a third parties website?
• User Experience - the advertiser/seller loses all control of managing the users’ experience and opportunities for building a relationship. Will retailers take to this approach?

Would you purchase from a banner ad? As a retailer, would you want to sell your products through a banner ad?