Yahoo announced today some much needed feature updates to their PPC platform. Yahoo now lets you copy and move keywords from one ad group to another. As to why it took so long for such a simple but required function to be implemented will still remain a mystery to everyone.

In addition to the move and copy, they have also steamlined the keyword selection process and updated the help section with some best practices guide.

Yahoo is getting there, slowly but surely. Keep taking pages out of Google’s book…