For my last article I did a search for the Ron Popeil website.

As you can see from the results above, Ronco, the official Ron Popeil website comes up as #2 out of 109,000 results. Now, you are probably thinking to yourself “how could that not be good?” See SERP

Take a closer look. The title of the link says it all - “Ronco Ecommerce Administration”

The only result on the first three pages is to the administrative login to the Ronco ecommerce site. Not good. Click on the link and the only thing you see if a login box asking for a username and password.

Moral of the story:

• Be aware of what Google has indexed on your site (search ’site:www.yourdomainname.com’) and the results displaying for various searches (branding keywords, topic keywords, etc)
• Create a robots.txt ahead of time to prevent indexing of pages that are for internal use only

Don’t worry, there are short term and long term solutions for these circumstances.