Much can be said about website analytics, from various platforms, technologies, segmentation strategies etc. However, the average marketing manager rarely has the time to sort through the wealth of data most website analytics software offer. This is a very common discussion point with our clients. “What should I really track?” Your website analytics data is more than just numbers, web traffic analysis reports should help you to increase your ROI. Understand your visitors, how they are getting to your site, and what they are doing, and help establish areas for continues improvements.

In short, once we identify goals and objectives, we suggest to establishing key performance indicators for the following data points:

• Monthly unique visitors
• Monthly bounce rates
• Analyze conversion ratios (Identify reasons for failure)
• Landing page analysis
• Return on Investment (ROI) analysis
• Monitor how users find your site
• User behavior, demographics, and click streams

Of course a key variable to establishing your key performance indicators is the nature of your site;

• Lead Generation
• Commerce
• Support
• Content (subscription)

We suggest establishing unique KPI’s for each of the above site models and picking an analytics solution that can provide you with the appropriate data.

We recommend using PixelAnalyst. In addition to being easy to use, PixelAnalyst is a dynamic and powerful analytics platform.